Build Your Brand Around Good Reviews
“From sharing my reviews on Facebook and touting my great Yelp reputation on LinkedIn to the testimonials page of my website, clients know that I value their input. In such a competitive industry, I’ve found that word of mouth, referrals, and my reputation are some of the most powerful marketing tools that I have. When I share a new 5-star Yelp review on my Facebook page, a nice perk is that clients seem to love getting a ‘shout-out’ on my social media. It’s my way of letting them know that I appreciate them spreading the word about me and my services.”
Know Your Clients
“I get between 2-10 client inquiries a day from Yelp. I now have the luxury of booking the clients that I’ll really enjoy working with. With new clients, I always ask questions like, “How did you find me?” When I hear Yelp, I always express my love of Yelp and tell people how important it is for my business. Then they see a link to Yelp in my email signature, reviews posted on my website and Facebook—it reinforces the importance of Yelp. It’s a great way to organically encourage them ultimately writing a review about me—it’s like wrapping our experience together up with a bow!”
Turn Great Clients Into Great Reviews
“By the end of the session my clients probably know the value of Yelp to me. Often times they will offer to write me a review. If they do, I always respond with a huge thank you and encourage them to follow through with it. Positive reviews are such a feel-good thing, to me it’s way better than receiving a thank you card in the mail, it’s my clients helping my business grow.”
